alhambra ceiling

In Andalucia we marveled at the dizzying tilework enameling every surface of the Alcazar and the Alhambra. In Oaxaca I took the bus to San Bartolo de Coyotepec to see […]

What is a SplinterCat?

And what does it have to do with copywriting? Splintercat’s disjunct population On a forgotten corner of Mt. Hood, within spitting distance of my favorite fishing hole, runs a tributary […]

roberston screw advertisement

Thompson, Phillips, Cummings, and Robertson A Phillips head drive is good for two things: electrical fittings, and building shoulder muscles. Which is to say that it’s pretty terrible for nearly […]

Craft Philosophy

The Philosophy of Craft You know about Thought Leaders: executives—primarily from software development and marketing— who believe that the bits of management wisdom they’ve gleaned from leading mobile app development […]

segmentation is focus

Here at SplinterCat, I’m always thinking about who exactly I want to work for, and how I can go about seeking those customers. It’s tough because I have a lot […]

table saw, tools with boki

What makes this copywriting thing worth paying for? That’s the question, isn’t it? After all, if you’re literate, you can write. I have two hands, and I can wield a […]

Needs a portland carpenter

Many marketing questions are hard to answer when it comes to the trades: Question: What’s the Compelling Reason To Buy? Plumber: Are you fucking kidding me? Q:  Do you have […]